K1 SPEED ANNOUNCES PROMOTIONAL VENTURE WITH FALKEN TIRE
21 February 2013
IRVINE, CA – K1 Speed, the premier indoor karting companies in America, has announced a two-year marketing partnership with Falken Tire, a manufacturer of high performance on- and off-road tires.
Through the new cross-promotional effort, both Falken and K1 Speed will be featured at specific events and through mutual social media outlets.
“We feel Falken has a very similar fan base that complements K1 Speed’s brand,” stated Nick Fousekis, Falken Director of Motorsports Marketing and Events. “Our partnership will tie in with K1 Speed’s strong consumer awareness and customer loyalty, and we’ll have Falken Tire branding at all locations nationwide through banner placement and tire/wheel displays in conjunction with our mutual partner, HRE Wheels.”
In addition, Team Falken drivers from both American Le Mans Series and Formula Drift will make special appearances at K1 Speed locations around the country.
“We are delighted to welcome the Falken Tire partnership,” said K1 Speed Marketing Specialist Andrew Palos. “From coast to coast, K1 Speed is the premier indoor kart racing company and Falken Tire has developed a strong leadership role in both motorsports and among consumers, so it’s only fitting to unite with the best.”
“This promotional partnership is certainly a win-win for both brands,” added Fousekis. “Through our aggressive social media efforts and our team of talented drivers, Falken can help promote the excitement of karting at K1 Speed locations across the U.S., while at the same time boost our own brand recognition and awareness to an overlapping, yet unique K1 Speed customer base through promotions and special events at each facility.”
About K1 Speed:
K1 Speed was founded in 2003 and is the nation’s largest indoor kart racing chain. Each facility boasts 50,000-90,000 sq. ft. of space which feature real road courses, meeting rooms, snack bars, and spacious lobbies with genuine racing memorabilia. Visitors can take advantage of a variety of different race packages to race against their friends or the clock. K1 Speed can accommodate 10 to 800 guests and offers a unique venue for corporate functions, team building events, birthday parties, bachelor parties, or other private ceremonies.
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