No Fear and Clark merge with K1 Speed’s Boris Said as No. 08 driver
26 February 2009
DAYTONA BEACH, Fla. — Rick Clark Motorsports and No Fear Racing have merged to form RCM No Fear Racing, a Sprint Cup Series team with majority minority ownership. Boris Said will drive the team’s No. 08 Ford.
Clark, an black businessman who spent eight years as an agent for NFL players, was lured to the appeal of NASCAR and the opportunity to create a multicultural approach to auto racing which focuses on America’s youth by friend Dr. Jerry Punch.
The race team will create a platform from which other marketing programs will be launched to increase inclusion in the industry.
“We have several verticals that all work together to create a comprehensive program,” Clark said. “Those verticals will not only work to encourage minorities to attend races, but to make NASCAR part of the various minority cultures to create a feeling of ownership in the sport among those groups.
“We have an urban-wear clothing line in the works called Krewe Wear with the tag line ‘Who’s in your Krewe?’ The clothing line is one of several reasons why No Fear is such a good fit for us, as they are an established brand among 18- to 24-year-olds with a global distribution network.
“Additionally, Boris is not your ‘cookie-cutter’ driver,” Clark added. “He has a wide appeal and will serve us well in developing young drivers who might not otherwise have a shot in the sport.
“We fully appreciate the works of NASCAR’s Drive 4 Diversity program and hope to enhance those efforts in addition to those of people like Brad Daugherty and Randy Moss, and look forward to working with both Marcus Jadotte, Max Siegel and others.”
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