Celebrating our Co-Founder on International Women’s Day
Today is International Women’s Day, so we’d certainly be remiss if we didn’t give a special shout-out to our Co-Founder/Owner – Susan Danglard.
From Fashion to the Fast Lane
A passionate racing fan since she was 16 years old, Susan always wanted to work in the racing industry. After a very successful stint in the fashion industry, Susan and her partner sold their denim business and their house to make the dream of K1 Speed come true. The rest, as they say, is history. Though it certainly hasn’t been an easy journey.
International Women’s Day 2021 Theme
The theme for this year’s International Women’s Day is “#ChooseToChallenge” which encourages society to challenge the and call out gender bias and inequality. Throughout her career, Susan has faced adversity due to her gender but has never let that be a deterrent, only motivation.
“Well, racing is a male-dominated sport,” says Susan. “So many people were surprised to see a woman as the co-founder of K1 Speed when we first started and, unfortunately, sometimes even today. But I’ve never let their judgment or preconceived notions affect me. I’ve simply answered any critics and skeptics by doing a damn good job and making our company the best it can be. I think my work has spoken for itself.”
Almost 20 years later, Susan is still an integral part of our company’s day-to-day operations. As both co-owner and Director of Marketing, she’s been instrumental to the massive growth of K1 Speed – from a single Carlsbad location to an international entertainment destination with 40 locations around the world.
While many other co-owners would prefer to take a backseat and enjoy the fruits of their labor, Susan still tirelessly works 16-hour work days, seven days a week, to ensure K1 Speed remains at the top of the heap of the entertainment and attractions industry.
“This really doesn’t feel like a job, it’s more of a lifestyle,” says Susan. “I couldn’t be this invested in K1 Speed if I didn’t have a passion for it. When you love what you do, good results follow.”
Please join us in wishing Susan Danglard a very happy International Women’s Day, and to all of the many amazing women that work at K1 Speed!