The Event
The House of Highlights Showdown: Go-Kart Grand Prix was a high-energy live-streamed racing event featuring top social media creators competing for a total prize pool of $175,000. The event was broadcast on the House of Highlights’ YouTube channel. The content creators included Mark Phillips, Deestroying, MMG, Jenna Bandy, Agent 00, Cam Wilder, Jesser, ImDavisss, Bree Green, Dylan Patel, ImDontai, and Kris London. To date, their video on YouTube has amassed over half a million views.
What We Provided
K1 Speed’s Anaheim location was used as the venue for this competition. The entire interior was decorated for the event, from banners and wall graphics to the addition of a commentator’s booth and custom lighting. In addition, our go-karts were custom-wrapped in liveries to include the event’s sponsors. Our in-house staff handled all trackside operations.